Breitling Ambassadors and Celebrities
- Ami James, Miami Ink, Super Avenger
- Antony Worral-Thomson, Chef, Crosswind
- Ariel Sharon, Former Israeli PM, Aerospace
- Bear Grylls, Man vs. Wild, Emergency
- Ben Fogle, UKTV Presenter, Emergency
- Bertrand Piccard, Breitling Orbiter 3 Crew, Emergency
- Boomer Esiason, Former NFL Football Player
- Brad Pitt, Actor, Emergency w/UTC
- Brian Jones, Breitling Orbiter 3 Crew, Emergency
- Bruce Willis, Actor, Chronomat
- Buzz Aldrin, Astronaut, Emergency
- Celine Dion, Canadien Singer, Chronomat & Others
- Cal Ripken Jr., MLB Hall of Famer, Colt II
- Chris Nunez, Miami Ink, Breitling for Bentley Motors
- Chuck Liddell, UCF Fighter and Personality, Breitling for Bentley Lemans
- Criss Angel, Illusionist, Diamond Super Avenger
- Desmond Lynham, UKTV Sports Presenter
- Dustin Johnson, PGA Pro Golfer
- Erik Prince, CEO of Xe (Formerly Blackwater), Emergency
- Ehud Olmert, Israeli Prime Minister, Aerospace & B-1
- Fabolous, Rapper
- Felipe de Borbon y Grecia, Prince of Asturias, B-1
- Felix Baumgartner, Skydiver, Emergency
- Gordon Ramsay, Celeb Chef, Navitimer/Chronomat Longitude/Chrono Avenger
- Hans Bouscholte, Dutch TV commentator, Emergency
- Harrison Ford, Actor, Aerospace
- Henrik Nordvargr Björkk, Swedish Musician, SuperOcean & Chronomat Evo
- Herbert Nitsch, Free-Diver & Pilot, SuperOcean
- Herbie Hancock, Jazz Musician, Navitimer & Others
- James Cracknell, Olympic Rower, Emergency
- James Martin, Chef, Navitimer + Others
- James Toseland, Superbike Racer, Breitling for Bentley Motors
- Jerry Seinfeld, Actor/comedian, Navitimer/Chronomat & Others
- Jeremy Clarkson, Motoring Journalist, Chronomat
- Joe Hachem, Professional Poker Player, SuperOcean Heritage Chrono
- John Lovitz, Actor, Navitimer & Bentley
- John Travolta, Actor, Navitimer
- Leonardo DiCaprio, Actor, Chrono Avenger
- Mario Lopez, Actor, Super Avenger
- Martin Brodeur, Hockey Player, Bentley
- Mariska Hargitay, Actress, Navitimer & Chronomat
- Martin Shaw, Actor, Navitimer
- Mel Gibson, Actor, Aviastar
- Miles Davis, Jazz Musician, Navitimer
- Ming Tsai, Celebrity Chef, Chrono Avenger
- Nick Lachey, Singer, Chronomat + Others
- Patrik Antonius, Poker Pro, Super Avenger + Others
- Paul Easter, Rally Co-Driver, Top Time
- Paul Stassino, Actor, Navitimer
- Paul Walker, Actor, Navitimer
- Pete Rose, Baseball player, 18K Chronomat
- Raquel Welch, Actess, Navitimer & CoPilot
- Richard Hammond, UKTV presenter, Chronomat
- Robert Moore, ITN News Correspondant, Aerospace
- Robert Duvall, Actor, Aerospace
- Roger Moore, Actor
- Scott Carpenter, Astonaut, Cosmonaute
- Sean Connery, actor, Top Time
- Serge Gainsborg, Musician, Navitimer
- Simon Cowell, Music Producer, Navitimer
- Sir Alan Sugar, Chairman of AMSTRAD, Navitimer
- Sir Richard Branson, Emergency
- Steven Segal, Actor, 18K Emergency.
- Steve Fossett, Circumnavigator (deceased), Emergency
- Thomas Wahlroos, Professional Poker Player, Breitling for Bentley Motors
- Tiff Needel, Racing driver & UKTV presenter, Navitimer
- Tom Cruise, Actor, Emergency Mission
- Tommy Lee Jones, Actor, Navitimer
- Walter Payton, NFL Player, Chrono with UTC
- Wayne Gretzky, Legendary NHL Icon